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The Event-Led Growth Masterclass & Certification
Maximize your professional ROI and deliver more revenue from events
Welcome to the Event-Led Growth (ELG) Masterclass!
This course is your gateway to understanding and implementing event-led growth, a proven go-to-market strategy that drives remarkable results for top businesses. Learn to build an effective ELG strategy and measure its impact using real-world examples and templates from top marketers. Walk away with in-demand skills and level up your LinkedIn with a certification upon completion.
Getting Started
Explore the course structure and the insights you'll get from each lesson. Our roadmap, designed by event experts, will empower you take your event marketing strategy to the next level.
Introduction to Event-Led Growth
Learn why traditional event models are no longer working and how to adapt to the modern buyer’s journey. See why ELG is the fastest growing strategy go-to-market motion and the amazing results it can deliver.
Strategy
Time to get into crafting an event strategy that aligns with your business objectives. Learn how to set clear goals, develop impactful programs, and choose the right tech to drive success.
Measurement & Optimization
Dive into tracking, measuring, and optimizing your event performance. This section explores key metrics, breaks down attribution models, and presents reporting frameworks to help you continuously improve your event programs and maximize your ROI.
Execution
Bring your event-led growth strategy to life. Get inspiration from real-world examples on how to build your team, nail your budget, create repeatable playbooks, and use events to power your entire marketing mix.
Outro
Congrats on competing the Event-Led Growth Masterclass! Now it’s time to put the knowledge into action. Share your learnings with your team and be sure to add the certification to your LinkedIn to showcase your new skills.