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The Event-Led Growth Masterclass & Certification

Maximize your professional ROI and deliver more revenue from events

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Welcome to the Event-Led Growth (ELG) Masterclass!

This course is your gateway to understanding and implementing event-led growth, a proven go-to-market strategy that drives remarkable results for top businesses. Learn to build an effective ELG strategy and measure its impact using real-world examples and templates from top marketers. Walk away with in-demand skills and level up your LinkedIn with a certification upon completion.

$249.99

This course includes:

  • 2 hours of on-demand learning
  • 18 expert-led lessons
  • 10+ real-world event frameworks
  • Certificate of completion
  • LinkedIn certification badge
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Getting Started

Explore the course structure and what you’ll get from each lesson. Don’t miss these helpful insights as you get ready to take your event game to the next level!

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Introduction to Event-Led Growth

Learn how ELG took off, why it's the fastest-growing Go-to-Market strategy, the amazing results it can deliver, and what you need to know before making it part of your business.

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Strategy

Get into crafting your ELG strategy – including goal setting, audience personas, program development, and tech needs.

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Measurement & Optimization

This is the heart of the course. Explore must-know metrics to use for tracking the key performance indicators that highlight your success. Also, understand the key terms and frameworks for attribution, ROI, and reporting.

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Execution

Time to move into strategy and tactics of event-led growth. Learn to build your ELG team, nail your budget, plan events, create playbooks, track success, and supercharge your entire marketing mix with ELG.

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Outro

Congratulations on completing the Event-Led Growth Masterclass. Use these closing insights to make ELG your competitive advantage.